Covenant Health SystemReagor Dykes Auto GroupAndrus BrothersAction PrintersSilveus InsuranceMister Car WashWellington State Bank
rrobertswxlab: RT @WXAlexOBrien: #Thundersleet in Lamesa! Surface temperatures are in the mid 20s. Our skycam in Lamesa showing frequent falshes of lightn…rrobertswxlab: RT @WXAlexOBrien: A WINTER WEATHER ADVISORY is in place for Lubbock county and counties highlighted in purple until 6 pm Wednesday night. P…rrobertswxlab: Freezing drizzle over our Southern Plains. Be safe!

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Our Weathernow Markets

Lubbock Midland Ruidoso Abilene Dallas

About Us

We are a regional streaming digital-media weather channel for the Southeast New Mexico and West Texas Regions. Our broadcast studio is located in Lubbock, Texas with Live Broadcasting operations beginning this year on your computer-portable-and mobile devices.

Our primary markets are Lubbock, Odessa, Midland, Abilene, Amarillo, Dallas-Fort Worth in the Texas area, and in New Mexico, we cover Ruidoso, Roswell, Alamagordo, Carlsbad, Artesia, Hobbs and Lovington.

About Ron Roberts

KAMC HDTV Lubbock, Texas

Ron Roberts is a seasoned broadcaster and a veteran of tornado alley. With a career that spans over 30 years in radio and television, Roberts has earned top honours for being the region’s #1 meteorologist. As a child, he was fascinated by the severe storms indigenous to this region. He lived through the May 11, 1970, devastating Lubbock Tornado. He spent many spring afternoons chasing severe thunderstorms and tornadoes in the late 1970’s and early 1980’s and helped plot the movement of the dryline as a part of a team of Research Students from Texas Tech University. Roberts went on to study his favourite subject, Environmental Science and Meteorology, earning a Master's Degree from Texas Tech University in 1992. He earned his Seal of Approval from the American Meteorological Society in 1992 and is full member of the American Meteorological Society.

Roberts appeared in a BBC Climate Change Special in 2011 and a Discovery Channel Climate Change Special in 2012. Roberts with KAMC TV and Texas Tech University with Dr. Katharine Hayhoe hosted a Challenging Climate forum on the campus of Texas Tech University in November 2011. The forum, with a full capacity audience, addressed Climate Change impacts on West Texas with an emphasis on water conservation, improved landscape techniques and possible climate challenges in the future. Roberts is the only Broadcast Meteorologist in West Texas to make extended climate forecasts and emphasize conservation of resources as a part oh his nightly weather forecast updates.

Radio Media

In addition to being Chief Meteorologist for the KAMC28 Weather Lab, Roberts also provides weather coverage for the Storm Team Radio Network working with radio stations for the Lubbock, Ruidoso, Midland and Abilene listening area. His weather can be heard on a total of 15 radio stations.

Digital Media

Ron Roberts Weather is available on digital media for the Lubbock, Midland, Abilene, Ruidoso-SE New Mexico and Dallas-Fort Worth area. Under development is a streaming digital weather This continuous regional weather source is anticipated for a 2013 start. For your local Weathernow forecast, go to and click your region located on the service map area.

Mobile Media

Ron Roberts Weather is available on both the I phone and Droid mobile devices. Downloads are available from the I phone App Store or Droid users can download through the Weathernow digital media site-

Social Media

Ron Roberts Weather is available through Social Media updates on both twitter and facebook. You can follow daily weather updates and interact with viewer weather pictures and viewer weather questions.

Live Weather Network

Ron Roberts Weather is developing a network of live weather data sites for public information and improved verification of forecast modeling. The live weather data is used during Ron Roberts Weather Broadcasts on both KAMC HDTV-Lubbock and the Storm Team Radio Network. Live Skycams are also located over the region to provide real-time verification of weather conditions as further improvement of radar detection or satellite imagery. The live weather sites cover an area from Eastland, Texas to Ruidoso, New Mexico and will be an integral part of the planned digital streaming regional weather channel.

Forensic Meteorology

Ron Roberts Weather provides Forensics Meteorology for insurance or legal issues. Services include data research, data source verification, professional reports, depositions and courtroom expert witness appearances.

Data collection, verification and analysis $35.00 per hour plus expenses
Depositions representing data results $65.00 per hour plus expenses
Courtroom appearance representing data results $100.00 per hour plus expenses

Ron Roberts Contact Information

Ron Roberts Phone 806.535.7341
Ron Roberts Email
Ron Roberts Mailing Address 7403 University Avenue

Lubbock, Texas 79423
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Specialized extended climate forecast available for monthly planning or special events.
Email your forecast request to Rates subject to specific regional needs.